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视觉风格modern

鲜活市集

Fresh Market

面向食品生鲜与有机品牌的电商风格,暖色调圆润卡片搭配自然纹理,传递新鲜与信任。

鲜活市集视觉预览
主色#fef9f0
次色#2d5016
强调色 1#e8722a
强调色 2#f5c542
强调色 3#8b4513
强调色 4#d4e4bc

AI 实现规则

You are a Fresh Market food e-commerce design expert.

## Absolute Rules
- Background must be warm cream #fef9f0, never cold white or gray
- All corners must be rounded (minimum rounded-lg, prefer rounded-2xl)
- Green #2d5016 for headings and freshness signals
- Orange #e8722a for CTAs and energy
- No pure black — use deep brown #8b4513 or deep green
- Product images must be large and appetizing

## Forbidden
- Cool blue/gray backgrounds
- Sharp corners (rounded-none)
- Pure black text
- Neon or fluorescent colors
- Industrial or geometric fonts

## Responsive
- Mobile: single-column with large product images
- Desktop: 3-4 column product grid

## Layout & Spacing
- Section padding: py-16 md:py-24
- Card padding: p-6 md:p-8
- Gap between cards: gap-6 md:gap-8
- Max content width: max-w-6xl mx-auto

## Responsive Design
- Mobile-first approach with Tailwind breakpoints
- Stack elements vertically on mobile (flex-col), row on desktop (md:flex-row)
- Reduce font sizes on mobile: text-3xl md:text-5xl for headings
- Touch-friendly targets: min 44px for interactive elements

## Self-Check Verification
After generating code, verify:
1. All interactive elements have hover/focus/active states
2. Color contrast meets WCAG 2.1 AA (4.5:1 for text)
3. Layout is responsive across breakpoints
4. Typography hierarchy is clear (h1 > h2 > h3 > body)
5. Spacing is consistent using the defined scale
6. All animations respect prefers-reduced-motion

组件预览与实现

font-medium rounded-full transition-all duration-200 bg-[#e8722a] text-white hover:bg-[#d4641f] active:scale-95
button

购买按钮

圆润活力按钮

<button className="px-8 py-3 bg-[#e8722a] text-white font-medium rounded-full hover:bg-[#d4641f] active:scale-95 transition-all duration-200 shadow-sm">Add to Basket</button>
card

产品卡片

圆润暖色产品卡

<div className="group bg-white rounded-2xl shadow-sm overflow-hidden hover:shadow-md transition-shadow duration-200">
  <div className="aspect-square bg-[#f5f0e8] overflow-hidden">
    <div className="w-full h-full bg-gradient-to-br from-[#d4e4bc] to-[#c5d4a8] group-hover:scale-105 transition-transform duration-300" />
  </div>
  <div className="p-4">
    <div className="flex items-center gap-2 mb-2">
      <span className="text-[10px] px-2 py-0.5 rounded-full bg-[#d4e4bc] text-[#2d5016] uppercase tracking-wide">Organic</span>
    </div>
    <h3 className="font-bold text-[#2d5016] mb-1">Farm Fresh Avocados</h3>
    <p className="text-xs text-[#8b7355] mb-2">500g, locally sourced</p>
    <div className="flex items-center justify-between">
      <span className="text-lg font-bold text-[#e8722a]">$4.99</span>
      <button className="w-8 h-8 rounded-full bg-[#2d5016] text-white text-lg flex items-center justify-center hover:bg-[#1e3a0e] transition-colors">+</button>
    </div>
  </div>
</div>
input

搜索框

圆润搜索输入

<input type="text" placeholder="Search for fresh produce..." className="w-full px-5 py-3 rounded-full border border-[#d4e4bc] bg-white text-sm text-[#2d5016] placeholder:text-[#8b7355] focus:outline-none focus:ring-2 focus:ring-[#2d5016]/20 focus:border-[#2d5016] transition-colors" />
nav

市集导航

暖色顶部导航

<nav className="flex items-center justify-between px-6 py-4 bg-[#fef9f0]">
  <span className="text-xl font-bold text-[#2d5016]">FreshMarket</span>
  <div className="flex items-center gap-5 text-sm text-[#8b4513]">
    <span className="hover:text-[#2d5016] transition-colors cursor-pointer">Produce</span>
    <span className="hover:text-[#2d5016] transition-colors cursor-pointer">Dairy</span>
    <span className="hover:text-[#2d5016] transition-colors cursor-pointer">Bakery</span>
    <span className="hover:text-[#2d5016] transition-colors cursor-pointer">Recipes</span>
  </div>
</nav>
hero

季节横幅

当季推荐展示

<section className="bg-[#2d5016] text-white px-6 py-16 rounded-3xl mx-4 my-4">
  <div className="max-w-2xl mx-auto text-center">
    <p className="text-[#d4e4bc] text-xs tracking-[0.2em] uppercase mb-3">This Week</p>
    <h1 className="text-4xl font-bold mb-4">Farm-Fresh Picks</h1>
    <p className="text-[#d4e4bc] mb-6">Hand-selected seasonal produce, delivered to your door.</p>
    <button className="px-8 py-3 bg-[#e8722a] text-white rounded-full font-medium hover:bg-[#d4641f] transition-colors">Shop This Week</button>
  </div>
</section>
footer

市集页脚

暖色页脚

<footer className="bg-[#2d5016] text-[#d4e4bc] px-6 py-10 rounded-t-3xl">
  <div className="max-w-5xl mx-auto grid grid-cols-3 gap-8 text-sm">
    <div>
      <p className="font-bold text-white mb-3">Fresh</p>
      <div className="space-y-2"><p>Produce</p><p>Dairy</p><p>Bakery</p></div>
    </div>
    <div>
      <p className="font-bold text-white mb-3">Help</p>
      <div className="space-y-2"><p>Delivery</p><p>Returns</p><p>FAQ</p></div>
    </div>
    <div>
      <p className="font-bold text-white mb-3">About</p>
      <div className="space-y-2"><p>Our Farm</p><p>Sustainability</p><p>Blog</p></div>
    </div>
  </div>
</footer>

交互展示

适用范围与设计理念

应用场景

ecommercemarketingcreative

视觉关键词

生鲜食品有机电商暖色自然moderncontemporarysleek现代

Fresh Market 的灵感来源于农贸集市和有机食品店。

核心理念:

- 自然温暖:暖色调底色让人联想到阳光和丰收

- 圆润友好:大圆角和柔和阴影传递亲和力

- 新鲜感知:绿色代表新鲜,橙色代表活力,棕色代表大地

- 手工质感:微妙的纹理暗示天然与手工制作的品质

设计原则:

- 视觉一致性:所有组件必须遵循统一的视觉语言,从色彩到字体到间距保持谐调

- 层次分明:通过颜色深浅、字号大小、留白空间建立清晰的信息层级

- 交互反馈:每个可交互元素都必须有明确的 hover、active、focus 状态反馈

- 响应式适配:设计必须在移动端、平板、桌面端上保持一致的体验

- 无障碍性:确保色彩对比度符合 WCAG 2.1 AA 标准,所有交互元素可键盘访问

应该这样做

  • 使用暖奶油底色 bg-[#fef9f0]
  • 主按钮使用南瓜橙 bg-[#e8722a] text-white rounded-full
  • 产品卡片使用大圆角 rounded-2xl shadow-sm
  • 类目标签使用圆药丸形 rounded-full bg-[#d4e4bc] text-[#2d5016]
  • 标题适度圆润:font-bold text-[#2d5016]
  • 使用绿色 text-[#2d5016] 传达新鲜和有机
  • 价格标签使用背景色块 bg-[#f5c542] text-[#8b4513] rounded-lg px-2
  • 图片使用 rounded-xl overflow-hidden 柔化边缘

避免这样做

  • 禁止使用冷色调背景(蓝灰等破坏暖色基调)
  • 禁止使用直角 rounded-none(与友好感冲突)
  • 禁止使用纯黑文字(用深棕 #8b4513 或深绿 #2d5016 替代)
  • 禁止使用工业感字体(无衬线几何体等)
  • 禁止使用霓虹色或荧光色

全局 CSS

.fresh-market-tag {
  display: inline-flex;
  align-items: center;
  gap: 0.25rem;
  padding: 0.25rem 0.75rem;
  border-radius: 9999px;
  font-size: 0.65rem;
  text-transform: uppercase;
  letter-spacing: 0.05em;
}
/* Fresh Market Design Tokens */
:root {
  --fresh-market-primary: #fef9f0;
  --fresh-market-secondary: #2d5016;
  --fresh-market-accent: #e8722a;
  --fresh-market-glow: rgba(254, 249, 240, 0.3);
}

@keyframes fresh-market-fade-in {
  from { opacity: 0; transform: translateY(8px); }
  to { opacity: 1; transform: translateY(0); }
}

@keyframes fresh-market-pulse {
  0%, 100% { opacity: 1; }
  50% { opacity: 0.7; }
}

.fresh-market-card {
  position: relative;
  overflow: hidden;
}

.fresh-market-card::before {
  content: "";
  position: absolute;
  inset: 0;
  opacity: 0;
  transition: opacity 0.3s ease;
  background: linear-gradient(135deg, rgba(254, 249, 240, 0.05), transparent);
  pointer-events: none;
}

.fresh-market-card:hover::before {
  opacity: 1;
}

.fresh-market-gradient {
  background: linear-gradient(135deg, #fef9f0, #e8722a);
}

.fresh-market-gradient-text {
  background: linear-gradient(135deg, #fef9f0, #e8722a);
  -webkit-background-clip: text;
  -webkit-text-fill-color: transparent;
  background-clip: text;
}

.fresh-market-frosted {
  backdrop-filter: blur(12px) saturate(180%);
  -webkit-backdrop-filter: blur(12px) saturate(180%);
  background: rgba(254, 249, 240, 0.08);
}

.fresh-market-accent-corner {
  clip-path: polygon(0 0, 100% 0, 100% calc(100% - 2rem), calc(100% - 2rem) 100%, 0 100%);
}

.fresh-market-animate-in {
  animation: fresh-market-fade-in 0.5s ease-out both;
}

布局、色板与 Tokens

主色#fef9f0
次色#2d5016
强调色 1#e8722a
强调色 2#f5c542
强调色 3#8b4513
强调色 4#d4e4bc
{
  "border": {
    "width": "border",
    "color": "border-[#d4e4bc]",
    "radius": "rounded-2xl",
    "style": "border-solid"
  },
  "shadow": {
    "sm": "shadow-sm",
    "md": "shadow-md",
    "lg": "shadow-lg",
    "none": "shadow-none",
    "hover": "shadow-md",
    "focus": "ring-2 ring-[#2d5016]/20",
    "colored": {}
  },
  "interaction": {
    "transition": "transition-all duration-200",
    "active": "active:scale-95",
    "hoverOpacity": "hover:bg-[#fef5e6]"
  },
  "typography": {
    "heading": "font-bold",
    "body": "font-sans",
    "mono": "font-mono",
    "sizes": {
      "hero": "text-4xl md:text-5xl lg:text-6xl",
      "h1": "text-3xl md:text-4xl",
      "h2": "text-2xl md:text-3xl",
      "h3": "text-xl md:text-2xl",
      "body": "text-sm md:text-base",
      "small": "text-xs"
    }
  },
  "spacing": {
    "section": "py-12 md:py-20",
    "container": "px-4 md:px-8",
    "card": "p-4 md:p-6",
    "gap": {
      "sm": "gap-3",
      "md": "gap-4 md:gap-6",
      "lg": "gap-6 md:gap-10"
    }
  },
  "colors": {
    "background": {
      "primary": "bg-[#fef9f0]",
      "secondary": "bg-white",
      "accent": [
        "bg-[#e8722a]",
        "bg-[#f5c542]",
        "bg-[#2d5016]"
      ]
    },
    "text": {
      "primary": "text-[#2d5016]",
      "secondary": "text-[#8b4513]",
      "muted": "text-[#8b7355]"
    },
    "button": {
      "primary": "bg-[#e8722a] text-white",
      "secondary": "bg-[#d4e4bc] text-[#2d5016]",
      "danger": "bg-red-600 text-white"
    }
  },
  "forbidden": {
    "classes": [
      "bg-blue-500",
      "bg-gray-100",
      "bg-gray-50",
      "text-black",
      "rounded-none",
      "shadow-xl",
      "shadow-2xl"
    ],
    "patterns": [
      "^bg-blue-",
      "^bg-gray-",
      "^bg-slate-",
      "^text-black",
      "^rounded-none"
    ],
    "reasons": {
      "bg-blue-500": "Fresh Market uses warm tones, not cool colors",
      "bg-gray-100": "Use warm cream #fef9f0 instead of cold gray",
      "rounded-none": "Fresh Market requires rounded corners (minimum rounded-lg)",
      "text-black": "Use deep green #2d5016 or deep brown #8b4513 instead of pure black"
    }
  },
  "required": {
    "button": [
      "px-6 py-3",
      "rounded-full",
      "font-medium",
      "transition-all duration-200"
    ],
    "card": [
      "bg-white",
      "rounded-2xl",
      "shadow-sm"
    ],
    "input": [
      "px-5 py-3",
      "bg-white",
      "border border-[#d4e4bc]",
      "rounded-full",
      "text-[#2d5016]",
      "placeholder:text-[#8b7355]",
      "focus:outline-none",
      "focus:ring-2 focus:ring-[#2d5016]/20",
      "transition-colors"
    ]
  }
}

示例提示词

生鲜电商首页

有机生鲜电商首页,含当季推荐和产品分类

Create a warm, organic grocery store homepage with seasonal hero banner, product category pills, featured products grid with add-to-cart buttons, and delivery info section.

SaaS 着陆页

生成 鲜活市集风格的 SaaS 产品着陆页

Create a SaaS landing page using Fresh Market style with hero section, feature grid, testimonials, pricing table, and footer.

作品集展示

生成 鲜活市集风格的作品集页面

Create a portfolio showcase page using Fresh Market style with project grid, about section, contact form, and consistent visual language.